MomoBear
One product. Two experiences.
1st Winner - Industrial Case Competition
Problem
Functional products often have limited consumption formats. Herbal ingredients lack standardized encapsulation. Consumers demand flexibility in product use.
Overview
MomoBear is a dual-format functional product containing moringa, cinnamon, and ginger extracts encapsulated in maltodextrin - gum arabic. It offers both gummy and herbal tea consumption pathways.
Concept
A 2-in-1 formulation using herbal bioactives with proven traditional use, designed for either chewing or hot-water dissolution, with consistent bioavailability through encapsulation technology.
Scope
Herbal ingredient selection, encapsulation strategy with maltodextrin - gum arabic, manufacturing process design, Critical Quality Attributes, QA and QC planning, preclinical and clinical study planning, pricing strategy, and consumer experience development.
Contribution
Led encapsulation strategy and dual-format formulation development. Designed manufacturing process and consumer evaluation protocols.
Reflection
This project demonstrated how traditional herbal ingredients can be modernized through encapsulation technology to create flexible, contemporary consumer products.